GAC names acclaimed guitarist Preston Reed as Brand Ambassador

Events, Logistics, Ports & Terminals — By on July 30, 2012 at 6:55 PM

Preston Reed

30 July 2012 – Acclaimed American guitarist Preston Reed has today been announced as the newest ‘Brand Ambassador’ of global shipping, logistics and marine services provider GAC.

The New York born guitarist and composer is renowned for his innovative percussive guitar approach, which has had a global impact on a new generation of players. Over the course of his 40-year career he has received many critical accolades including Total Guitar Magazine’s acknowledgment of Preston as “widely thought of as the world’s most gifted acoustic guitarist”.

Reed is the newest member of GAC’s family of Brand Ambassadors, which also includes professional English cricketer Stuart Broad, South African golfer George Coetzee and English motor-racer Alex Brundle. The company is no stranger to helping top performers make it to centre-stage as it provides a wide range of specialist logistics support services internationally for the entertainment, sports and events industries.

The two-year sponsorship agreement will see GAC lending its full support to Preston as he continues to compose, record and tour globally. At the same time, GAC staff and guests can look forward to some personal appearances from Preston at GAC events.

Bill Hill, GAC’s Executive Group Vice President, says: “We sponsored Preston’s tour of the United States last year and not only were we astounded by his unique musical ability and craftsmanship, we also recognised a synergy between his approach to music and our company ethos. Partnering with Preston as a Brand Ambassador is a reflection of the importance that we place on dedication, skill and the ability to think outside the box that we encourage in our own employees and which we feel is something that should be celebrated.”

“Although music sponsorship is new to us, we have been providing specialist logistics support to musicians and tour organisers for many years. We understand the particular demands of the event organisers, promoters and managers, and have an enviable track record of delivering time-definite logistics operations for some of the biggest acts in the business where speed as well as precision in planning and execution are critical.”

Reed adds: “I am really happy to be a Brand Ambassador for GAC and look forward to working with them. I have met several of the GAC team and it is clear that they are dedicated and principled in their delivery of innovative, quality services to their customers. GAC has been very supportive of me. I am delighted to have been welcomed on board.”

Preston Reed has just completed touring the United Kingdom this month. He will be on the road across Europe with a 48-date Guitar Master’s Tour, alongside Andy McKee and Jon Gomm starting in the United Kingdom in September 2012. Preston and Andy will be joined by Antoin Dufour for the European leg of the tour in October and November.

Full details of Preston’s tour dates can be found at http://prestonreed.com/tour.html.

About GAC Group

GAC is a global provider of shipping, logistics and marine services. These services are constantly being refined and integrated to serve our customers’ increasing need for competitive solutions. Emphasising trust, reliability and a strong human touch, GAC has been building its reputation in its chosen markets since 1956.

Headquartered in Dubai, GAC employs over 9, 000 people in more than 300 offices worldwide.

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