World Travel Market Examines the Potential of the Powerhouse Economies

Exhibitions, Yachting — By on October 4, 2012 at 5:55 PM

Do you wonder which of the emerging economies has the most potential for your organisation? World Travel Market, the leading global event for the travel industry, will help you answer that question with its session focused on the individual markets Brazil, India, Russia, China and South Africa.

The WTM Powerhouse Economies session, which takes place on Wednesday 7 November in Platinum Suite 4 at 2.15pm, will examine each of the five countries’ individual travel and tourism potential with research into each market followed by presentations from expert speakers.

The session is moderated by European Tour Operators Association Executive Director Tom Jenkins and European Tourism Council Market Intelligence Group Chairman Leslie Vella, who will use the research to review each country’s potential before introducing expert speakers on each country to give their view.

The session starts will the focus on Brazil and will include expert opinion by wholesaler Abreu Online Global Director of Product Andre Fass.

At 3.10pm China takes centre stage with Kuoni/ GTA Department Manager Inbound Services Dorosthy Teng and China Holidays Group Chairman Carey Fletcher.

Mercury Travels Executive Vice Chairman Ashwini Kakkar and Indian Compass Editorial Associate Yashraj Jain take up the reigns for India at 3.50pm.

Russia is the focus at 4.30pm with TMI Consultancy Director Helene Lloyd.

The session concludes by focusing on South Africa from 5.10pm with British Tips General Manager Susan Thesen.

Reed Travel Exhibitions Director World Travel Market Simon Press said: “The emerging economies of Brazil, Russia, India, China and South Africa are often group together with their potential discussed as a collective whole, despite there being different advantages and challenges in each market.

“This session takes each individual country and looks in details at its strengths and weaknesses to help the audience evaluate which market has the most potential for them.”

About World Travel Market

World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

Almost 48, 000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM, now in its 33rd year, is the event where the travel industry conducts and concludes its deals.

WTM 2011 will generate £1, 653 million of travel industry contracts, revealed independent research by Fusion Communications.

WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industry events including Arabian Travel Market and International Luxury Travel Market.

In 2010, RE held more than 460 events in 36 countries bringing together more than seven million people from around the world generating billions of dollars in business.

About Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry.

In 2011 RTE 13 events were the catalyst for £2, 807 million worth of travel and tourism business deals.

The 13 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market.

April 2013 will see RTE launch World Travel Market Latin America in São Paulo.

RTE is a business unit of Reed Exhibitions. In 2011, six million participants attended RE’s 500 events in 39 countries covering 44 industry sectors from aerospace and aviation to beauty and cosmetics to sports and recreation.

Reed Exhibitions is owned by Reed Elsevier, the world’s leading provider of professional information and online workflow solutions.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.www.reedexpo.com

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