MARIS takes ECDIS pole position after New Sunrise deal

IT and Communications, Marine Equipment Products and Services — By on December 10, 2013 at 10:38 PM

IMG_5343Marine navigation and communications specialist MARIS AS, of Norway and leading Chinese marine electronics company New Sunrise Co, Ltd (NSR), of Suzhou, have signed an agreement that establishes MARIS as the largest ECDIS original equipment manufacturer in the world.

The OEM deal, formalised at December’s Marintec 2013 in Shanghai, will see NSR produce MARIS ECDIS software and supply it in combination with NSR hardware. NSR has developed a PC and Monitor specific to maritime applications.

Diversified marine electronics supplier NSR has recently been making new market inroads with its EC-wheelmarked Bridge Navigational Watch Alarm Systems market and has developed its own electronic chart services (ECS). However, it chose to seek a well-established partner to broaden its ECDIS offering, in line with the urgent need for shipowners to meet regulations using proven technology.

Xu Jian De, Managing Director NSR, says: “Choosing MARIS as our partner reflected the high-end functionality and user friendliness of the MARIS ECDIS900, but also our ambition to align ourselves with the company establishing itself as the world’s number one supplier of ECDIS software.”

“This agreement has been worked out over a two year period, to make sure that the mainstream market can meet obligations on mandatory ECDIS using technology already widely accepted by the industry,” says Steinar Gundersen, MARIS Deputy Chief Executive.

Mr Gundersen says that production in volume from NSR’s Xiangcheng, Suzhou plant will be targeted at Asian owners in particular. He says the agreement compliments a separate arrangement in China, through which MARIS has been partnering Beijing Highlander Digital Record Technology Co, Ltd in the development of entire Integrated Navigation Systems (INS).

“Both of these agreements are being coordinated through our Singapore operation, which is rapidly becoming the focal point of an upgraded MARIS service and support network,” he says. “The MARIS Customer Portal also went live earlier in 2013, offering a new resource online for customers to manage their business and service arrangements with MARIS efficiently.

“With ECDIS due to become mandatory onboard existing passenger ships from July 1, 2014, the regulatory phase-in schedule hits the existing tanker market from July 1, 2015.

“The timing of the New Sunrise deal reflects our readiness to deliver ECDIS in the volumes that will be required and to provide the service and support that these greater production volumes demand.”

About MARIS

MARIS is a limited company with its head office in Tønsberg, Norway, a recognised centre for maritime information technology. The majority owner is the Grieg Group (www.grieg.no). MARIS has supplied more than 10,000 navigation systems to customers in 40 countries.

The Grieg Group has a long and proud maritime tradition. Today, the Group operates globally within a variety of business areas; shipping, terminal operations, ship service, ship broking, maritime information systems, investment consulting and fish farming. The Grieg Group has about 1750 employees.

The roots of MARIS can be traced to the start of the maritime information technology explosion in the mid-1960s. MARIS is a system house with world-class experience in onboard systems. Innovative engineering has added several ´world firsts´ to its global list of milestones. Among them are our ´Wheelmark´ certified ECDIS and PC Radar/ARPA systems, IEC 60945 certified Flat Panel Computer and VDR/sVDR. MARIS is working with the UKHO to develop The Admiralty e-Navigator. Learn more at www.maris.no

About New Sunrise Co., Ltd

New Sunrise Co, Ltd (NSR) is the leading marine radio communication and navigation manufacturer in China.  NSR’s main products include GMDSS equipment, ship borne AIS and Marine Navigation equipment. Besides marine products, NSR also provides communications solutions, such as coastal radio systems, GMDSS training systems, AIS & navigation training systems, AIS ATON systems and other marine IT projects.

NSR is the member of CIRM, the International Association of Marine Electronics Companies. As the name implies, NSR has been growing as rapidly as the new sunrise.

Located in Suzhou city, the world’s IT manufacturing centre, NSR is changing the way traditional marine radio makers do business, through its capability to make deliveries at short notice and its ability to offer service response 365 days a year.

Through a combination of creative design, high quality production and service and highly competitive pricing, NSR’s marine products enjoy a good reputation in both the Chinese and overseas markets. Learn more at http://www.nsrmarine.com

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