Inmarsat brings Hollywood to the high seas

IT and Communications, Marine Equipment Products and Services, Technology — By on April 9, 2014 at 11:32 AM

Inmarsat GX generalInmarsat secures exclusive 5-year, worldwide movie distribution agreement for commercial maritime

9 April 2014 – The latest Hollywood blockbusters will soon be available to commercial shipping companies across the world, delivered directly to vessels at sea via Inmarsat’s global satellite network.

Inmarsat (LSE:ISAT.L), the leading provider of global mobile satellite communications services, and NT Digital Partners1, are planning to launch FLEET MEDIA this Summer.  The globally-exclusive, five-year agreement covering the digital distribution of the latest Hollywood releases, as well as television programming and sports and news content, will be available to the world’s commercial shipping fleet via any Inmarsat broadband package.

FLEET MEDIA will offer a selection of movie and television programming packages every month, which will be sent directly to participating vessels over the Inmarsat network for ‘off-line’ viewing on PCs, laptops and tablets.  The service will be available to Inmarsat broadband service subscribers with the content securely downloaded and stored on the vessel’s Inmarsat iFUSION box2.  Any ship owner subscribing to the new digital packages will be able to take their service with them when they upgrade from one Inmarsat service to another (e.g. FleetBroadband to XpressLink or XpressLink to Global Xpress).

The content packages will be created by NT Digital Partners and its co-owner Spafax, a WPP company. Spafax is a leader in inflight entertainment with customers including British Airways and Air Canada.

“Inmarsat is extremely excited by this agreement and the opportunities to bring more benefits to seafarers, ” said Frank Coles, President, Inmarsat Maritime.  “This service continues our commitment to welfare at sea. We will be offering this service through our global distribution channel.”

Tim Swank, Chairman of NT Digital Partners, stated, “Our unique and exclusive partnership with Inmarsat brings together the best of both worlds. Inmarsat and NT Digital Partners are able to leverage Inmarsat’s state-of-the-art satellite distribution network with NT Digital Partners’ streaming technology and our exclusive relationships with the Hollywood studios for a product that will forever change the crew member experience.”

The new service is expected to be launched by July 2014.

FLEET MEDIA will offer an on-demand video experience with hundreds of hours of programming. The new service, which will be available to ship owners via their Inmarsat Distribution Partner (DP), is a step-change improvement over traditional DVD distribution methods with the streamed content specifically licensed and selected for commercial ships.

To meet their specific needs, vessel owners will able to select from multiple tiered offerings. Inmarsat and NT Digital Partners will be premiering full details of the upcoming service at Inmarsat’s Maritime Conference in Florida in early May.

1 NT Digital Partnersis a joint venture between global content agency Spafax and the world’s largest non-theatrical distributor Swank Motion Pictures Inc.

2The Inmarsat iFUSION box can incorporate an Inmarsat FleetBroadband terminal, a localized GSM network, an IP network router, firewall, proxy, and email system into a highly integrated rack-mountable solution.

About Inmarsat

Inmarsat plc is the leading provider of global mobile satellite communications services. Since 1979, Inmarsat has been providing reliable voice and high-speed data communications to governments, enterprises and other organizations, with a range of services that can be used on land, at sea or in the air. Inmarsat employs around 1, 600 staff in more than 60 locations around the world, with a presence in the major ports and centres of commerce on every continent. Inmarsat is listed on the London Stock Exchange (LSE:ISAT.L). For more information, please visit www.inmarsat.com.

About NT Digital Partners

NT Digital Partners is a joint venture between Swank Motion Pictures (http://www.swank.com) and Spafax (http://www.spafax.com). Swank Motion Pictures is recognized as the leader in non-theatrical film distribution. Spafax is a leader in the creation of branded content, specialized inflight entertainment management, custom marketing, advertising sales and production services with over 70 clients worldwide. Both companies represent and have strong relationships with the major Hollywood studios. Through Swank Motion Pictures, NT Digital Partners will provide a state-of-the-art digital content lab as well as leading technical infrastructure to serve these growing markets.

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