European Tourism Forum: Synergies between cruise tourism and culture can help growth and jobs in Europe

Associations, Cruise Ferry, Maritime Tourism, Tourism — By on October 30, 2014 at 5:53 PM

Clia logoBut hurdles need to be tackled, including swift adoption of Visa Code reform

Brussels,  30 October 2014 – CLIA Europe, the association representing Europe’s multibillion-Euro cruise industry, participated as a speaker in the European Tourism Forum 2014 (Naples,  30-31 October).

CLIA Europe strongly supports the Italian EU Presidency’s aim of maximising synergies between culture and tourism to create more jobs and growth. The cruise industry is one of the main engines for tourism growth in Europe, contributing annually with €39.4 billion to Europe’s economy and generating over 339, 000 jobs.

CLIA Europe’s Government Affairs Director Marco Digioia said:

“Cruising is a dynamic, innovative, and accessible way to share Europe’s unique cultural heritage, both ancient and modern, and at the same time contribute significantly to job creation and economic growth in Europe.

“But to continue to exploit the benefits of the synergies between cruise tourism and culture, we have to overcome several challenges. One of paramount importance is the swift adoption and implementation of the Visa Code reform by EU Council, EU Parliament and Member States. The cruise industry is committed to play its part, and we look forward to building on the solid foundations for future growth laid down by the EU Italian Presidency.”

Cruise tourism is one of the most affordable ways to discover the European cultural heritage, thanks to the varied range of offers, and is one of the most accessible ways for people with reduced mobility.

Cruises, and particularly theme cruises, can be an innovative tool to guide tourists through the history and the different cultures of Europe, as well as introducing to them new concepts of contemporary European culture, like gastronomy, music, art or fashion.

CLIA Europe’s Government Affairs Director Marco Digioia concluded:

“There is a very specific synergy between cruise tourism and culture, which contributes significantly to our ability to generate jobs and growth in Europe. Cruising provides a unique shop window for European’s cultural heritage, both for European and third-country tourists, which often return to holiday in specific destinations. In addition, cruising can promote cultural tourism in remote or under-developed destinations, which would otherwise be difficult for tourists to reach.”

About CLIA

Cruise Lines International Association (CLIA) is the world’s largest cruise industry trade association with representation in North and South America, Europe, Asia and Australasia. CLIA represents the interests of cruise lines, travel agents, port authorities and destinations, and various industry business partners before regulatory and legislative policy makers. CLIA is also engaged in travel agent training, research and marketing communications to promote the value and desirability of cruise holiday vacations with thousands of travel agency and travel agent members. CLIA’s Associate Member and Executive Partner programs include the industry’s leading providers of supplies and services that help cruise lines provide a safe, environmentally-friendly and enjoyable holiday vacation experience for millions of passengers every year. For more information on CLIA, the cruise industry, and CLIA-member cruise lines and travel agencies, visit www.cruising.org. For more information on CLIA Europe, visit www.cliaeurope.eu. CLIA can also be followed on the Cruise Lines International Association’s Facebook and Twitter fan pages, and CEO Christine Duffy can be followed @CLIACEO and cruising.org/ceoblog

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