Fracino marks trailblazing year end with highest ever turnover

Company Profiles, Consumers Market, Food and Drink — By on June 3, 2016 at 11:41 AM


 Punching above their weight: Fracino MD Adrian Maxwell, (front row, 2nd right) with some of Fracino’s 60-strong team.

Punching above their weight: Fracino MD Adrian Maxwell, (front row, 2nd right) with some of Fracino’s 60-strong team.

Birmingham espresso coffee machine manufactureris toasting its most successful year end to date – posting a £5.5m turnover as sales at home and abroad continue to rocket.  

The 60-strong, third generation family business exports over 30% of the 5, 000 plus machines it produces annually to 70 countries worldwide – securing new commissions from Honduras, Saudi Arabia, Canada and Turkey in recent months.

Acknowledged as a leading champion of British craftsmanship, exporter and innovator, Fracino is the first UK manufacturer commissioned by SUBWAY® purchasing group (EIPC) to produce a bespoke machine which is installed in hundreds of SUBWAY® outlets in the UK and Poland.

Praised by Siemens senior representatives as ‘a company that has put innovation at the heart of its business’, the SUB1 machine has scooped two awards – a silver accolade in the Smart Product category of the manufacturer’s association, EEF, Future Manufacturing Awards and ‘Made in the Midlands’ Advanced Manufacturing Innovation Award.

Launching four new machines across the space of four months in 2016, an ongoing multi-million pound investment programme includes plans for a state-of-the-art reception area at the 45, 000 sq ft facility where around 90% of components are manufactured in-house.

Growing the team by 25% across the last year, recent appointments include head of sales and marketing Peter Atmore – a former Fracino distributor who boasts a powerful industry track record.

Fracino MD, Adrian Maxwell, said: “Our strong year end results reflect our relentless drive and commitment to innovate, invest and train and develop our managers – which in turn enables us to expand our ever-growing customer portfolio regionally, nationally and internationally. Well done to every team member whose role has been instrumental in helping Fracino to achieve this milestone.”

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