The Athens Roadshow: First stop… London

Associations, Conferences, Seminars, Forums, Events, Exhibitions, Tourism — By on November 3, 2017 at 3:25 PM

From the presentation

Taking into account the record of 5 million visitors expected in Athens in 2017, the City of Athens Convention and Visitors Bureau (ACVB) of the Athens Development and Destination Management Agency, has one focus: to promote the Greek capital as a leisure, city break, conferences and corporate meetings destination.

The ACVB recently traveled to London, for the first stop of the Athens Roadshow, a series of exclusive presentations, designed to showcase Athens as a destination and highlight the competitive advantages and the conference infrastructure of the city in a modern and lively way.

The event, powered by the city’s most important industry stakeholders, took place on October 25th 2017, at a London central hotel, and was reserved for local senior associates of large Associations, representatives from MICE media, trade associations and core PCO’s.

This is the first in a course of activities launched by the Athens Convention & Visitors Bureau to reposition Athens in the Meetings Industry and promote the Greek capital as a world-class meeting and convention destination. The City of Athens will be focusing on projects showcasing the destination’ s extrovert personality and networking dynamics while promoting the city’ s high professionalism in event organization and its knowledge economy potential.

His Excellency the Ambassador of Greece in UK Mr. Demetrios Karamitsos-Tziras made an introductory greeting stressing that “The combination of business, tourism and pleasure is a challenging target. Athens can meet this challenge. Thanks to the Olympics 2004 it possesses excellent infrastructures and, after the financial crisis there seem to be a keen interest in investing in Greece, marking a clear development tendency”.

Mrs. Maria Logotheti, President of the City of Athens Development and Destination Management Agency, confirmed the City of Athens’ investment in promoting Athens as an ideal destination for business tourism. “We will continue to invest in showcasing Athens, through a series of initiatives designed to present the unique advantages of our city”, she added.

All activities developed within the Athens Roadshow presentations are supported by the city’s tourism industry stakeholders, including AEGEAN, the Athens-Attica and Argosaronic Hotel Association and the Hellenic Association of Conference Organizers (HAPCO). Conference venues, large hotels and Professional Congress Organizers have also pledged their support to this special event.

“Athens’s recovery effort is ongoing; in this effort, congress tourism can play a pivotal role both in the qualitative upgrading of the tourist product and in dealing with seasonality” said Alexandros Vasilikos, president of Athens-Attica and Argosaronic Hotel Association.

Promoting conference tourism has long been a priority for the City of Athens, with the sector contributing substantially to local economy development. Athens, in recent years, has climbed to the 25 most popular conference tourism destinations, hosting 79 conferences, in 2016 (ICCA Statistics Report 2016). The total economic impact of the 2016 conferences amounted to € 61 million, proof of the city’s high professionalism in event organization and its knowledge economy potential.

The Athens Convention and Visitors Bureau (ACVB) recently participated in the successful selection of Athens as host of the ICOMIA International Marina Conference, in October 2018. The bid submitted by the Greek Marinas Association emphasized the potential and prospects of Athens in the field of Maritime Tourism.

The exclusive Roadshow presentations will look to expand to Brussels, The Hague and more cities within 2018. Stay tuned.

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